MullenLowe salt

Certified B Corporation

London Borough of Islington, United Kingdom

Certified Since

September 2015


Service with Minor Environmental Footprint

Operates In











South Africa,

Sri Lanka,

United Arab Emirates,

United Kingdom,


salt works with some of the world’s top global brands and businesses, specialising in simplifying complex business challenges and creating clear and compelling communications that deliver positive change. salt’s work addresses two of the most important issues facing business today – external reputation and internal alignment – through social missions; thought leadership and influencer programmes; brand story-telling; and employee engagement. salt seeks to change not only its own business, but to advocate more widely the advantages of business creating public benefit. salt’s work over the last 10 years in creating and communicating social missions for multiple global brands and their NGO partners has helped deliver not only public benefits (improved sanitation; increased hygiene habits to reduce child mortality; better nutrition; greater access to water; more social mobility) but also direct commercial benefits.

Overall B Impact Score

Based on the B Impact assessment, MullenLowe salt earned an overall score of 101.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
101.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.4

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.2
Corporate Accountability0.9
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 25.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Compensation & Wages5.5
Training & Education0.7
Worker Ownership0.6
Management & Worker Communication1.7
Job Flexibility/Corporate Culture0.8

Community 12.3

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Job Creation0.0
Diversity & Inclusion3.5
Civic Engagement & Giving3.9
Local Involvement2.0
Suppliers, Distributors & Product3.0

Environment 13.9

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Land, Office, Plant9.1

Customers 34.6

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

+ Impact Improvement13
+ Serving in Need Populations21.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2018 Overall B Impact Score101.3
2015 Overall B Impact Score83.7

Best for the World

Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.

Best For The World: Customers2019

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