OluKai

Certified B Corporation
Headquarters

California, United States

Certified Since

January 2014

Industry

Apparel

Sector

Wholesale/Retail

Operates In

United States

Website

OluKai is a luxury lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai is one way to unlock its spirit in all of us. The company is committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet Through its Fit by Nature™, Crafted by Hand™ design principle, OluKai builds every pair of footwear with signature anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. Each pair features beautiful, quality materials and handcrafted details inspired by island culture. In every facet of its business, the brand is committed to respecting the people and the environments it touches. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, OluKai established the ‘Ohana Giveback Program to support the efforts of those who continue to give back to preserve local cultures and traditions. For more information visit www.olukai.com.

Overall B Impact Score

Based on the B Impact assessment, OluKai earned an overall score of 81.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
81.2
81.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.7
Ethics & Transparency3.0
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 25.1

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security7.9
Health, Wellness, & Safety7.9
Career Development3.4
Engagement & Satisfaction5.8

Community 16.6

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.3
Economic Impact0.5
Civic Engagement & Giving5.1
Supply Chain Management5.7

Environment 19.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.2
Air & Climate2.1
Water1.7
Land & Life6.4
+ Resource Conservation1.4
+ Toxin Reduction / Remediation3.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 4.7

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.7


Previous Overall B Impact Scores

2021 Overall B Impact Score81.2
2016 Overall B Impact Score80.5
2015 Overall B Impact Score80.9

Additional Documentation

2021 Recert Transparent Assessment


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