Pretty Clever Studio Ltd

Certified B Corporation
Headquarters

Dorset, United Kingdom

Certified Since

April 2023

Industry

Other info service activities

Sector

Service with Minor Environmental Footprint

Operates In

United Kingdom

Pretty Clever is a brand and digital design studio made up of a team of smart, caring, ethical folks who are keen to leave a positive mark on the world. Their work transcends brand, strategy and digital, solving complex challenges with thoughtful, engaging and beautifully crafted design solutions, to deliver work with substance. Work that isn’t just beautiful, but has meaning and adds value. Something Pretty. Something Clever.

Overall B Impact Score

Based on the B Impact assessment, Pretty Clever Studio Ltd earned an overall score of 118.5. The median score for ordinary businesses who complete the assessment is currently 50.9.
118.5
118.5 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 13.2

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.6
Ethics & Transparency2.5
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 25.5

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.6
Health, Wellness, & Safety4.0
Career Development3.8
Engagement & Satisfaction4.7

Community 29.5

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.0
Economic Impact12.1
Civic Engagement & Giving5.8
Supply Chain Management1.0

Environment 11.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate6.5
Water0.2
Land & Life2.2

Customers 38.3

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.6
+ Support for Underserved/Purpose Driven Enterprises11.6
+ Serving in Need Populations24

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2023 Overall B Impact Score118.5

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