Pura Vida Bracelets

Certified B Corporation

California, United States

Certified Since

February 2022


Jewelry & related articles



Operates In

United States

For over a decade, Pura Vida has solidified its reputation as a wildly popular lifestyle brand, resonating with consumers everywhere with its colorful, surf-inspired aesthetic as well as its mission to support artisans and charities around the world. Entrepreneur spotlighted its bottle-rocket growth with a $100 investment by two friends “running with a determination to do something different after college and a willingness to bet on themselves,” valued at $130 million. Pura Vida continues to expand its culturally rich offerings of stackable jewelry, accessories and apparel, allowing consumers to shop by charity or collection, and even to customize pieces by color and material. The company embraces the highest standards of craftsmanship, partnering with more than 800 highly skilled artisans in Costa Rica, El Salvador and India, who benefit from its sustainable and fair-trade employment. The popularity of Pura Vida can be seen in a robust social media community of 2.2 million Instagram followers, and the August 2021 opening of its first retail store in San Diego.

Overall B Impact Score

Based on the B Impact assessment, Pura Vida Bracelets earned an overall score of 84.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
84.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.6

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.6
Ethics & Transparency4.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 22.3

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security6.9
Health, Wellness, & Safety6.8
Career Development2.6
Engagement & Satisfaction5.9

Community 35.0

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.6
Economic Impact3.0
Civic Engagement & Giving3.3
Supply Chain Management9.3
+ Supply Chain Poverty Alleviation14.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Environment 7.5

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management1.6
Air & Climate4.1
Land & Life1.7

Customers 2.7

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.7

Previous Overall B Impact Scores

2022 Overall B Impact Score84.2

Additional Documentation

Pura Vida Bracelets 2022 Assessment

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