Salty Aura

Certified B Corporation
Headquarters

South Australia, Australia

Certified Since

February 2022

Industry

Textiles

Sector

Wholesale/Retail

Operates In

Australia

Salty Aura is a South Australian brand creating unique recycled cotton throw rugs and 100% hemp bed sheets. Their products are made to inspire others, to spend more time outdoors exploring, having picnics, and planning roadtrips with friends with a rug on hand. They only use recycled or organic materials in all their products, are plastic free, and carbon neutral. 10% of profits are donated to various charities, that help people and planet. 10 trees are planted with every rug sold through Eden Projects, and their other charity partner ‘Opblue’ helps distribute water filters to provide people in need with clean safe drinking water. They only work with suppliers who are certified to have ethical business practices, and will always put people and planet over profit.

Overall B Impact Score

Based on the B Impact assessment, Salty Aura earned an overall score of 85.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
85.7
85.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.4

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.5
Ethics & Transparency3.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 28.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion0.8
Economic Impact8.6
Civic Engagement & Giving6.0
Supply Chain Management7.6

Environment 35.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.0
Air & Climate3.9
Water0.0
Land & Life5.4
+ Resource Conservation20

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 2.9

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.9


Previous Overall B Impact Scores

2022 Overall B Impact Score85.7

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