TANK Pty Ltd

Certified B Corporation

Victoria, Australia

Certified Since

April 2016


Advertising & market research


Service with Minor Environmental Footprint

Operates In


Our clients trust us to answer big questions. Questions such as 'who are we' and 'where are we going'. We work with organisations to build meaningful brands, cultures of innovation and leadership for a human-centred world. Our teams work with you collaboratively and empathically to help you solve complex organisational challenges. Be it building resilient strategy or transforming culture with creativity — our teams will always begin by asking, 'Why?' We work with leadership teams to develop strategy that is meaningful, relevant, and responsive to our ever-changing world and the needs of the people who matter most. We co-design research with the integrity and care needed to ensure the voices of all stakeholders are included and heard. And ultimately we help organisations understand an empathic, values-driven culture is key to innovation.

Overall B Impact Score

Based on the B Impact assessment, TANK Pty Ltd earned an overall score of 130.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
130.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 21.9

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.9
Ethics & Transparency7.0
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 36.0

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security15.5
Health, Wellness, & Safety4.0
Career Development6.3
Engagement & Satisfaction6.6

Community 33.0

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion12.3
Economic Impact9.2
Civic Engagement & Giving5.0
Supply Chain Management2.7

Environment 8.6

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate0.7
Land & Life1.0

Customers 30.4

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.4
+ Support for Underserved/Purpose Driven Enterprises10.6
+ Serving in Need Populations15.3

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2022 Overall B Impact Score130.1
2018 Overall B Impact Score82.6
2016 Overall B Impact Score96.6

Best for the World

Every year, B Lab recognizes the B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment.

Best For The World: Workers2018
Best For The World: Workers2017

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