the bread and butter

Certified B Corporation
Headquarters

Seoul, South Korea

Certified Since

September 2018

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

Japan,

South Korea,

United Kingdom,

United States

the bread and butter started its journey in 2003, London with only two people: a brand strategist and a designer. Since then, twelve years have passed where big ideas have sprouted and dreams were reached. With great pride, we can proudly say that the bread and butter has accomplished a tremendous amount of branding projects. Plan A of the bread and butter has been and will always be to position ‘strategic branding’ as our core business initiative: strategic brand communications. More importantly, the bread and butter has Plan B, which is our commitment to share and donate our unique brand consulting expertise and our profit to local communities & NGOs. We promise that we will focus on the core and share our knowledge with innovative companies. And we opened U.S. office in New York 2021.

Overall B Impact Score

Based on the B Impact assessment, the bread and butter earned an overall score of 91.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
91.2
91.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 9.5

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.6
Corporate Accountability0.0
Transparency4.3
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 35.2

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Compensation & Wages10.4
Benefits11.9
Training & Education2.6
Worker Ownership2.6
Management & Worker Communication7.4

Community 38.6

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Job Creation2.0
Diversity & Inclusion4.6
Civic Engagement & Giving16.0
Local Involvement9.3
Suppliers, Distributors & Product6.6

Environment 7.0

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Land, Office, Plant4.9
Inputs1.0
Outputs1.1

Customers 0.7

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

+ Support for Underserved/Purpose Driven Enterprises0.7
+ Serving in Need Populations0

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2018 Overall B Impact Score91.2

Best for the World

Every year, B Lab recognizes the B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment.

Best For The World: Workers2019

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