The Good

Certified B Corporation
Headquarters

Oregon, United States

Certified Since

June 2017

Industry

Other info service activities

Sector

Service with Minor Environmental Footprint

Operates In

United States

The Good improves ecommerce conversion rates, turning more visitors into buyers. Our mission is to remove all the bad online experiences until only the good remain.

Overall B Impact Score

Based on the B Impact assessment, The Good earned an overall score of 92.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
92.3
92.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.3

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Mission & Engagement3.0
Ethics & Transparency4.2
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 33.0

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.3
Health, Wellness, & Safety9.5
Career Development5.7
Engagement & Satisfaction7.5

Community 24.7

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Diversity, Equity, & Inclusion6.5
Economic Impact8.5
Civic Engagement & Giving4.3
Supply Chain Management2.2
+ Supply Chain Poverty Alleviation0

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 10.4

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Environmental Management5.3
Air & Climate1.3
Water1.0
Land & Life2.7

Customers 6.7

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Customer Stewardship4.1
+ Support for Underserved/Purpose Driven Enterprises2.5
+ Serving in Need Populations0

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2022 Overall B Impact Score92.3
2017 Overall B Impact Score88.3

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