The Good Roll

Certified B Corporation
Headquarters

North Holland, Netherlands The

Certified Since

June 2022

Industry

Personal care products

Sector

Wholesale/Retail

Operates In

Belgium,

France,

Germany,

Ghana,

Netherlands The

The Good Roll - Wipe right, change lives The Good Roll is B-Corp certified and makes 100% tree friendly and sustainable hygiene paper. Exactly how it should be. Our rolls are free from PFAS, chlorine, colors and fragrances and the quality is outstanding. A big message with a big impact Our mission? Simple: safe and clean toilets for everyone. 2.3 billion people still lack access to safe and clean sanitary facilities. It’s a frustrating fact, a reality for one in three people, and it needs to change. That’s why we’re taking action. Every roll or product you use helps us invest in sanitary facilities, employment opportunities in Ghana, and sustainability. Rolling with a mission We care about soft sheets and making a difference. That’s why we invest 50% of our net profits into building sanitary facilities in Africa. To date, we have built over 250 sanitary facilities and improved the lives of thousands of people! Why bamboo? Because bamboo grows like crazy. It grows 40 times faster than trees, requires very little water to grow and stores up to 35% more CO₂. The perfect choice for a planet that needs room to breathe.

Overall B Impact Score

Based on the B Impact assessment, The Good Roll earned an overall score of 151.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
151.2
151.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.9

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.4
Ethics & Transparency3.5
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 29.4

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.5
Health, Wellness, & Safety8.5
Career Development3.8
Engagement & Satisfaction6.6

Community 43.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.9
Economic Impact5.3
Civic Engagement & Giving4.8
Supply Chain Management2.7
+ Designed to Give23.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 29.8

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.2
Air & Climate8.1
Water1.8
Land & Life9.8
+ Resource Conservation2.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 32.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.3
+ Basic Services for the Underserved27.8
+ Serving Underserved Populations (Direct)1.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2022 Overall B Impact Score111