TYF Adventure

Certified B Corporation
Headquarters

Wales, United Kingdom

Certified Since

October 2015

Industry

Apparel

Sector

Wholesale/Retail

Operates In

United Kingdom

TYF is an experiential learning and advisory business who help people from all backgrounds from boardroom to classroom match their response to the climate and nature emergency to the scale of challenge ahead. TYF helps around 15,000 people a year find the resources, skills, and confidence that they need to work, live and play in balance with One Planet living. Our emerging ‘All Hands on Deck’ hundred-year strategy acts as a handrail to guide our journey and practice, underpinned by three broad goals: Fearless confidence - giving millions of people unshakeable belief in their ability to make the difference that matters Connected to nature - helping people fall so deeply in love with nature that it changes the decisions they make every day Working in flow - ensure that we balance head, heart and hands whilst working towards radically ambitious goals TYF runs nature-based adventures for adults, families, schools and businesses, using the power of experiences in wild places to build love of nature. Our work in education helps prepare pupils and students for the world of change that we know is coming their way. We help business leaders and teams create the culture and practices that tune culture, practice and innovation to nature’s needs. Our ethical and sustainable retail stor

Overall B Impact Score

Based on the B Impact assessment, TYF Adventure earned an overall score of 90.4. The median score for ordinary businesses who complete the assessment is currently 50.9.
90.4
90.4 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.8

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.8
Ethics & Transparency4.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 24.4

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security7.9
Health, Wellness, & Safety4.9
Career Development4.6
Engagement & Satisfaction6.0

Community 22.9

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.9
Economic Impact5.4
Civic Engagement & Giving3.6
Supply Chain Management4.6

Environment 18.2

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management5.2
Air & Climate4.4
Water1.8
Land & Life6.3
+ Environmental Education & Information0

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 5.9

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.5
+ Health & Wellness Improvement2.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2022 Overall B Impact Score90.4
2018 Overall B Impact Score93.3
2015 Overall B Impact Score82.7

Best for the World

Every year, B Lab recognizes the B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment.

Best For The World: Changemakers2019

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