Traction on Demand

Certified B Corporation

British Columbia, Canada

Certified Since

December 2013


Service with Minor Environmental Footprint

Operates In




United States

Traction on Demand is a Salesforce consulting and application development firm. They provide services to support the design, development, implementation and integration of technology and process. Their mission is to develop and grow the Salesforce ecosystem by empowering people and enabling organizations. In addition to consulting on and implementing Salesforce projects, they have launched several applications including Traction Guest, Traction Complete and Traction Rec. All applications they develop look to achieve the same overall objective: driving efficiency and building capacity for organizations. This is done by identifying current business challenges, often through their consulting practice, and developing data related solutions that fill the gap. Whether it’s selling smarter, increased targeted marketing, or personalized customer support, their applications make data a company’s number one asset. Maintaining a socially conscious mindset, Traction on Demand is one of the Canada’s first 100 certified B Corporations, with Traction for Good at the forefront of all their community initiatives. Their primary focus is to “give what we're good at” by providing service grants to non-profits; giving them the opportunity to leverage technology so they can impact more people.

Overall B Impact Score

Based on the B Impact assessment, Traction on Demand earned an overall score of 101.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
101.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.0

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.1
Corporate Accountability0.3
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 41.2

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Compensation & Wages9.8
Training & Education3.0
Worker Ownership6.7
Management & Worker Communication3.3
Job Flexibility/Corporate Culture2.8

Community 27.9

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Job Creation2.4
Diversity & Inclusion5.4
Civic Engagement & Giving10.7
Local Involvement6.0
Suppliers, Distributors & Product2.3

Environment 9.8

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Land, Office, Plant8.3

Customers 6.4

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

+ Support for Underserved/Purpose Driven Enterprises4
+ Serving in Need Populations2.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2019 Overall B Impact Score101.6
2016 Overall B Impact Score100.6
2013 Overall B Impact Score81.8

Best for the World

Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.

Best For The World: Workers2019
Best For The World: Workers2018
Best For The World: Changemakers2017
Best For The World: Workers2017
Best For The World: Workers2016
Best For The World: Workers2015
Best For The World: Workers2014

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2022 B Lab. All rights reserved.