Metropolitan City of Florence, Italy
Service with Minor Environmental Footprint
Treedom is the first global platform that allows consumers and businesses to plant trees online and follow the projects they are in. Treedom directly funds farmers worldwide, bringing environmental, social and financial benefits to their communities. Every tree is planted by local farmers and then geolocated and photographed for full transparency of the projects. Each tree has their own individual online pages, enabling users the chance to follow the tree’s story through updates and photos of the project they are a part of. Users can keep the trees they plant or virtually gift them to others. Thanks to these features, Treedom trees drive high engagement and can be used as effective marketing and communication tools for a growing number of global companies pursuing CSR goals or staff engagement initiatives. Since 2010 more than 3 million trees have been planted in 17 countries, supporting over 177,000 farmers. Treedom works with more than 8,000 corporate clients and 985,000 users. Treedom headquarters are in Florence, Italy, but it also has offices in Germany, the United Kingdom, France and the Netherlands.
Overall B Impact Score
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.
Previous Overall B Impact Scores
Best for the World
Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.