Vine Ride

Certified B Corporation

Michigan, United States

Certified Since

June 2019


Transportation support


Service with Minor Environmental Footprint

Operates In

United States

Vine Ride is a great example of how all businesses--no matter their size, sector or location--have the potential to be forces for good. This business is only two people and a passenger van, specializing in small group tours of the Petoskey Wine Region--a beautiful area in northwest Michigan that produces award-winning wines from unique, cold-climate grapes. Owners Kassia Perpich and Jeff Kozisek could have designed Vine Ride as “just another shuttle service” and called it a day, but they chose to think deeply and creatively about their business impact. By offering wine tours, they aspire to connect wine enthusiasts to each other and to the unique flavors of the Petoskey Wine Region; to reduce traffic, carbon emissions and impaired driving in their community; to preserve small-scale family farming as a viable economic and land conservation strategy; and of course, to show people a good time! Vine Ride also makes conscientious choices behind the scenes. It purchases most of its wine tour supplies from locally- and/or women-owned businesses, offsets the van's carbon emissions with clean energy investments, recycles and composts most of its waste, and shares its time and treasure with many local charities. A small business with a big impact...cheers to that!

Overall B Impact Score

Based on the B Impact assessment, Vine Ride earned an overall score of 80.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
80.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 19.4

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement6.0
Ethics & Transparency3.4
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Community 49.9

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion10.5
Economic Impact18.6
Civic Engagement & Giving9.7
Supply Chain Management1.7
+ Local Economic Development4.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Environment 7.5

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Air & Climate3.0
Land & Life2.0

Customers 3.8

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.8

Previous Overall B Impact Scores

2019 Overall B Impact Score80.7

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