YRS TRULY

Certified B Corporation
Headquarters

London Borough of Hackney, United Kingdom

Certified Since

February 2023

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

United Kingdom

YRS TRULY is an award-winning, B-Corp certified creative agency connecting gaming brands with new audiences. We're an ethical business, born out of a belief that gaming is for everyone – and working to bring the joy of video games to previously underserved groups.   We work with content creators across all relevant platforms, create social content, produce interactive activations and run digital PR campaigns.

Overall B Impact Score

Based on the B Impact assessment, YRS TRULY earned an overall score of 94.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
94.7
94.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.5

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Mission & Engagement1.3
Ethics & Transparency3.1
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 47.8

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.8
Health, Wellness, & Safety7.0
Career Development6.3
Engagement & Satisfaction3.9
+ Workforce Development13.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 21.0

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Diversity, Equity, & Inclusion9.4
Economic Impact5.7
Civic Engagement & Giving2.5
Supply Chain Management0.9

Environment 7.7

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Environmental Management3.0
Air & Climate1.3
Water0.0
Land & Life2.7

Customers 3.6

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Customer Stewardship3.6


Previous Overall B Impact Scores

2023 Overall B Impact Score94.7

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