Yulu Public Relations Inc.

Certified B Corporation
Headquarters

British Columbia, Canada

Certified Since

June 2015

Sector

Service with Minor Environmental Footprint

Operates In

Canada,

United States

Website

Yulu is an award-winning public relations and impact consulting agency – it is a founding agency within the Impact Relations movement. Yulu has built brand-purpose communications strategies for global brands including Red Bull, Live Nation, ALDO, and Carbon Engineering. Its clients, whether they’re finance, lifestyle, healthcare, CPG, or technology, are redefining entire industries with the fundamental idea that environmental and social responsibility aren’t just buzzwords, but the cornerstones of a truly holistic kind of success. Yulu's clients span the globe, with the majority located in the US and Canada. Yulu's HQ is in beautiful Vancouver, BC, though they have remote PR strategists and team members in other key PR markets including New York City and Toronto.

Overall B Impact Score

Based on the B Impact assessment, Yulu Public Relations Inc. earned an overall score of 89.5. The median score for ordinary businesses who complete the assessment is currently 50.9.
89.5
89.5 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.6

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.8
Ethics & Transparency3.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 31.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.5
Health, Wellness, & Safety9.0
Career Development5.8
Engagement & Satisfaction4.7

Community 17.8

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.3
Economic Impact3.5
Civic Engagement & Giving4.8
Supply Chain Management1.1

Environment 8.4

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.2
Air & Climate1.2
Water0.0
Land & Life3.0

Customers 14.4

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.4
+ Support for Underserved/Purpose Driven Enterprises4.9
+ Serving in Need Populations6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2021 Overall B Impact Score89.5
2017 Overall B Impact Score87.1
2015 Overall B Impact Score81.4

Best for the World

Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.

Best For The World: Changemakers2019
Best For The World: Workers2017
Best For The World: Workers2016

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