Grupo LBN

Certified B Corporation
Headquarters

Mexico City, Mexico

Certified Since

June 2025

Industry

Advertising & market research

Sector

Service with Significant Environmental Footprint

Operates In

Brazil,

Mexico

Agencia de Relaciones Publicas y Eventos Fundado en México en 2008 por Abelardo Marcondes, Grupo LBN integra un portafolio de proyectos que fusionan creatividad y propósito. Inició con LoveBrand, agencia integral especializada en comunicación, posicionamiento y creación de marcas de alta gama. Su enfoque combina estrategia, relaciones públicas y análisis de mercado para firmas de lujo, estilo de vida y hospitalidad. Con más de 17 años de experiencia, ofrece servicios como consultoría premium, influencer marketing, desarrollo creativo, social media, branding y diseño de experiencias exclusivas para compañías globales. En 2009 lanzó Glits Magazine, el primer medio digital en México en unir lujo, bienestar y responsabilidad social, marcando tendencia en el lifestyle consciente. En 2022 destacó con BIBLIOTECA Activist Wear, que revolucionó la moda deportiva al integrar diseño funcional con un firme compromiso con la sustentabilidad y la RSE. Grupo LBN también impulsa iniciativas clave que conectan lujo, sociedad y economía: No Name (2026), subasta de arte anónima en apoyo a talentos emergentes; LuxuryLab Global (2011) la cumbre más influyente del sector en América Latina; LuxuryLab ESG (2023) enfocada en las mejores prácticas de sostenibilidad y transformación corporativa y LuxuryLab

Overall B Impact Score

Based on the B Impact assessment, Grupo LBN earned an overall score of 82.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
82.8
82.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.0

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.4
Ethics & Transparency2.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 14.9

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security0.4
Health, Wellness, & Safety1.9
Career Development3.8
Engagement & Satisfaction4.2

Community 35.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.7
Economic Impact8.5
Civic Engagement & Giving2.8
Supply Chain Management6.6
+ Designed to Give12.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 15.4

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate0.8
Water0.0
Land & Life1.5

Customers 2.9

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.9


Additional Documentation

Transparent Disclosure