Natural Pet Food Group Limited
1.6
Canterbury Region, New Zealand
December 2025
Food products
Wholesale/Retail
Australia,
Canada,
China,
Japan,
New Zealand,
United States
Natural Pet Food Group, home to K9 and Feline Natural, have been leading the way and innovating natural, high-meat pet nutrition since 2006. Their journey began with their founder’s desire to give his police dog the very best. He researched, studied, and eventually recognised the benefits of an instinctive, natural diet to help his companion perform at his best. From there, a new approach to pet nutrition was born: food inspired by what pets would instinctively eat in nature. Natural, high in meat, minimally processed, and made with only what they need, and nothing they don’t. No unnecessary ingredients, fillers, or additives. That founding belief remains at the heart of everything they do today, proudly and ethically sourcing wholefood ingredients through sustainable practices across the farmlands and waters of New Zealand and beyond. They transform nature’s best into premium pet nutrition, sourcing New Zealand grass-fed, free range, and pasture-raised animals, cage-free chicken, sustainable seafood, and fertile soil-grown vegetables. They proudly share K9 Feline Natural from their home in New Zealand with pet parents around the world, so every pet can enjoy a natural, high-meat diet that keeps them at their best.
Overall B Impact Score
Governance 16.2
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 26.8
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 17.0
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 19.1
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Customers 4.4
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.