Touchstone Essentials

Certified B Corporation
Headquarters

North Carolina, United States

Certified Since

May 2025

Industry

Other retail sale

Sector

Wholesale/Retail

Operates In

Australia,

Austria,

Belgium,

Bulgaria,

Canada,

Croatia (Hrvatska),

Cyprus,

Czech Republic,

Denmark,

Estonia,

Finland,

France,

Germany,

Greece,

Hong Kong S.A.R.,

Hungary,

Indonesia,

Ireland,

Italy,

Japan,

Latvia,

Lithuania,

Luxembourg,

Malta,

Mexico,

Monaco,

Netherlands The,

New Zealand,

Norway,

Philippines,

Poland,

Portugal,

Romania,

Singapore,

Slovakia,

Slovenia,

South Korea,

Spain,

Sweden,

Switzerland,

Taiwan,

United Kingdom,

United States

Touchstone Essentials is an e-commerce wellness company dedicated to a healthier tomorrow. Seeing the rising tide of toxins people are exposed to everyday, and how current supplements fall short, founder Eddie Stone was inspired to create change. In 2012, Touchstone Essentials was born, using the power of nature to power human potential. Its reason for being is to touch lives with goodness. It starts with the goodness of nature, backed by practices you can believe in. Organic. Non-GMO. Non-Toxic. Natural. And nothing artificial, ever. It’s a recipe for good health, for people and the planet. Touchstone Essentials is people-centered and planet friendly, sourcing organic ingredients and using glass bottles. It’s certified Plastic Neutral, removing as much nature-bound plastic as it creates. And with a fully remote workplace, they lighten their environmental footprint. Its wellness offerings support gentle detox, immunity, and everyday well-being—so people can live the good life. Backed by over 50,000 five-star reviews, Touchstone Essentials is raising the bar in the industry to be a force for good.

Overall B Impact Score

Based on the B Impact assessment, Touchstone Essentials earned an overall score of 89.4. The median score for ordinary businesses who complete the assessment is currently 50.9.
89.4
89.4 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 7.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.2
Ethics & Transparency3.0
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 23.5

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security5.4
Health, Wellness, & Safety7.1
Career Development3.2
Engagement & Satisfaction6.9

Community 20.8

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.1
Economic Impact5.2
Civic Engagement & Giving3.8
Supply Chain Management3.3

Environment 32.1

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management5.0
Air & Climate2.8
Water0.0
Land & Life6.5
+ Toxin Reduction / Remediation13.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 5.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship5.0