Brands on a Mission

Certified B Corporation
Headquarters

Nairobi, Kenya

Certified Since

December 2021

Industry

Other professional, scientific & tech

Sector

Service with Minor Environmental Footprint

Operates In

Belgium,

Bolivia,

Brazil,

Canada,

Chile,

Colombia,

Dominican Republic,

Ecuador,

Egypt,

India,

Indonesia,

Kenya,

Mexico,

Nigeria,

Pakistan,

Panama,

Paraguay,

Peru,

South Africa,

South Korea,

Sri Lanka,

Tanzania,

Uganda,

United Kingdom,

United States,

Uruguay,

Zambia

Brands on a Mission seeks to change the world, one brand and one public health issue at a time. Founded by Professor Myriam Sidibe, one of the world's leading experts of brands that drive health outcomes through mass behavioural change, Brands on a Mission helps brands accelerate their impact in global health and well-being. Its mission is to develop transformative business models that improve the lives of 100 million people sustainably and catalyse an additional $1 billion towards achieving the SDGs by 2030. While there are many brand purpose agencies that help brands define their purpose, very few help brands meaningfully and sustainably deploy their purpose as purpose is much easier said than done. Brands on a Mission uses its signature brand purpose deployment framework, the Purpose Tree, to bring purpose to life with benefits to the business, people and the planet.

Overall B Impact Score

Based on the B Impact assessment, Brands on a Mission earned an overall score of 82.4. The median score for ordinary businesses who complete the assessment is currently 50.9.
82.4
82.4 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.3

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement6.0
Ethics & Transparency2.3
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 21.3

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security4.9
Health, Wellness, & Safety4.0
Career Development5.1
Engagement & Satisfaction4.4

Community 24.4

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.0
Economic Impact10.8
Civic Engagement & Giving5.6
Supply Chain Management2.9

Environment 2.1

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management0.8
Air & Climate0.0
Water0.0
Land & Life0.4

Customers 16.1

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.0
+ Impact Improvement13.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2021 Overall B Impact Score82.4

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2023 B Lab. All rights reserved.