Good.Must.Grow. LLC

Certified B Corporation
Headquarters

California, United States

Certified Since

January 2013

Sector

Service with Minor Environmental Footprint

Operates In

United States

At Good.Must.Grow. they are helping create a world where there’s no business like good business. That’s why Good.Must.Grow is obsessed with helping good companies grow. They provide strategic marketing support for socially responsible businesses, nonprofit causes and organizations that are focused on health + wellness. They bill for their services just like most agencies do. But they're not like most agencies. When Good.Must.Grow. generates after-tax profits from their work, they reinvest in worthy causes. Through their GmG Fund, they also raise money from outside donors for nonprofits that need strategic marketing help. Good.Must.Grow.'s central focus is creating accessible and affordable marketing so that good companies and causes can more effectively compete, and grow.The Change We Seek™ Good.Must.Grow wants to be part of a movement that drives societal change by sparking increased charitable giving and community involvement as well as unprecedented levels of corporate social responsibility. They want their clients to be case studies, proving that having a conscience is good for business. The good revolution is in full swing. They are adding fuel to that fire.

Overall B Impact Score

Based on the B Impact assessment, Good.Must.Grow. LLC earned an overall score of 82.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
82
82 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.3

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.7
Ethics & Transparency2.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 38.3

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion10.5
Economic Impact0.0
Civic Engagement & Giving6.4
Supply Chain Management2.4
+ Designed to Give18.9

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 7.8

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.0
Air & Climate0.4
Water0.5
Land & Life1.2

Customers 19.3

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship0.9
+ Support for Underserved/Purpose Driven Enterprises14.4
+ Serving in Need Populations4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2021 Overall B Impact Score82
2017 Overall B Impact Score109.2
2015 Overall B Impact Score102.5
2013 Overall B Impact Score83

Best for the World

Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.

Best For The World: Changemakers2019
Best For The World: Changemakers2017
Best For The World: Community2017
Best For The World: Community2016

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