Joro Experiences

Certified B Corporation

Wiltshire, United Kingdom

Certified Since

January 2021


Travel agency & related


Service with Minor Environmental Footprint

Operates In

United Kingdom

Joro Experiences is a travel company that creates extraordinary experiences and they exist to help people find different ways of discovering the world. Traveling with them grants you access, not just to extraordinary places, but also to the people who make the world remarkable. They work with a network of talented individuals – from seasoned explorers to imaginative craftspeople – who will enrich your experience, introducing you to new communities and habitats on the ground. As travel experts they take great pride in our experiences and there is a unique adventure to be found in every trip that is planned. Whether you’re immersing yourself in another culture or pushing yourself to the limit on an expedition, every journey with them is designed around you and your passions. Since Joro’s inception in 2017, they have always had a tandem mission - to create their signature brand of unique experiences whilst using our business as a force for good. Joro Experiences operates in a way to ensure they are doing our best for the people and the planet, ensuring that their travel has a positive impact on the environments and communities that they are fortunate to work with.

Overall B Impact Score

Based on the B Impact assessment, Joro Experiences earned an overall score of 87.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
87.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.4

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.2
Ethics & Transparency4.1
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 34.4

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security12.4
Health, Wellness, & Safety5.0
Career Development5.3
Engagement & Satisfaction5.8

Community 11.9

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion2.4
Economic Impact5.3
Civic Engagement & Giving0.9
Supply Chain Management1.2

Environment 19.9

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.0
Air & Climate0.8
Land & Life1.0
+ Environmental Education & Information13.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 2.8

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.8

Previous Overall B Impact Scores

2021 Overall B Impact Score87.6

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