Magic Foundry Limited (trading as Ooni)
Scotland, United Kingdom
January 2023
Machinery & equipment
Wholesale/Retail
Australia,
Canada,
China,
Finland,
France,
Germany,
Italy,
Netherlands The,
New Zealand,
Philippines,
Thailand,
United Kingdom,
United States
Founded in 2012 by Kristian Tapaninaho and Darina Garland, Ooni was created out of a passion for pizza and the planet. Ooni revolutionised the landscape and created a new product category when they launched the world’s first portable pizza oven. Ooni’s purpose is to bring people together and create joy through shared food experiences, centred around the use of their innovative product range. Their vision is to help people around the world make pizza at home in a way that has a positive impact on the planet and its people. Ooni is a values-led organisation driven by passion, innovation, kindness, rigour and ambition; all of which are embedded into every aspect of the company’s activities. In 2022, Ooni began the journey to become a regenerative business - giving back more to society and the planet than they take from it, whilst still striving to be as innovative and pizza-obsessed as ever.
Overall B Impact Score
Governance 15.9
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 15.9
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 27.9
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 16.8
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Environment 14.8
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Customers 4.5
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.