Optimal Workshop

Certified B Corporation
Headquarters

Wellington Region, New Zealand

Certified Since

September 2022

Industry

Software publishing and SaaS platforms

Sector

Service with Minor Environmental Footprint

Operates In

Ireland,

New Zealand,

United States

From pioneering tree testing and digital card sorting, to becoming a respected world leader in the field of information architecture, Optimal Workshop helps more than 420,000 customers globally build better digital experiences backed by data from real people. Our community values the detailed insights, superior analysis and visualizations of our information architecture tools to help them make better, human-informed decisions on how to organize, structure and label all of their digital experiences — both for their customer and employee experience. Optimal Workshop was founded by UX practitioners passionate about information architecture. We host world-leading events like UX New Zealand, support emerging talent through community events, and publish our own information architecture magazine, CRUX.

Overall B Impact Score

Based on the B Impact assessment, Optimal Workshop earned an overall score of 80.4. The median score for ordinary businesses who complete the assessment is currently 50.9.
80.4
80.4 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.3

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.3
Ethics & Transparency6.0
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 33.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security8.0
Health, Wellness, & Safety9.3
Career Development7.2
Engagement & Satisfaction6.2

Community 18.1

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.8
Economic Impact3.6
Civic Engagement & Giving4.0
Supply Chain Management3.5

Environment 9.8

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.2
Air & Climate1.8
Water0.3
Land & Life2.7

Customers 2.9

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.9


Previous Overall B Impact Scores

2022 Overall B Impact Score80.4

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