

Public Inc.

Ontario, Canada
March 2015
Advertising & market research
Service with Minor Environmental Footprint
Canada
Public Inc. is a social impact Agency and Lab that creates scalable social change campaigns, programs and businesses. They are driven by a philosophy and approach that believes: profit and purpose go hand-in-hand; activation trumps awareness; innovation (and corresponding risk taking) is a must; and “what’s in it for me” is not a dirty question. They are big believers that if you want to engage the public in your cause you must ask them to do something (versus telling them what you want them to do or know) and have a compelling answer as to why they should do it. Public Inc.'s business model is two-fold: PUBLIC Agency creates social impact strategies and campaigns (fundraising, public education, advocacy and volunteer engagement) for companies, charities, governments and foundations on a fee-for-service basis; PUBLIC Lab, where they create their own social businesses and initiatives to generate social impact (Power of 2 – crowd-funding platform, RUBR – fair trade hockey puck, 23 ½ Hours Club – a walking club to help with chronic disease prevention, Football for Good – fair trade soccer; and PUBLIC Mortgage).
Overall B Impact Score
Governance 15.4
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 15.4
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 32.5
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 21.5
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Environment 6.0
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Customers 21.7
The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.