Public Inc.

Certified B Corporation
Headquarters

Ontario, Canada

Certified Since

March 2015

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

Canada

Public Inc. is a social impact Agency and Lab that creates scalable social change campaigns, programs and businesses. They are driven by a philosophy and approach that believes: profit and purpose go hand-in-hand; activation trumps awareness; innovation (and corresponding risk taking) is a must; and “what’s in it for me” is not a dirty question. They are big believers that if you want to engage the public in your cause you must ask them to do something (versus telling them what you want them to do or know) and have a compelling answer as to why they should do it. Public Inc.'s business model is two-fold: PUBLIC Agency creates social impact strategies and campaigns (fundraising, public education, advocacy and volunteer engagement) for companies, charities, governments and foundations on a fee-for-service basis; PUBLIC Lab, where they create their own social businesses and initiatives to generate social impact (Power of 2 – crowd-funding platform, RUBR – fair trade hockey puck, 23 ½ Hours Club – a walking club to help with chronic disease prevention, Football for Good – fair trade soccer; and PUBLIC Mortgage).

Overall B Impact Score

Based on the B Impact assessment, Public Inc. earned an overall score of 97.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
97.3
97.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.4

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Mission & Engagement1.7
Ethics & Transparency3.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 32.5

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.6
Health, Wellness, & Safety8.4
Career Development5.7
Engagement & Satisfaction5.5

Community 21.5

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Diversity, Equity, & Inclusion6.7
Economic Impact4.5
Civic Engagement & Giving6.2
Supply Chain Management1.6

Environment 6.0

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Environmental Management2.3
Air & Climate0.9
Water0.0
Land & Life2.7

Customers 21.7

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Customer Stewardship4.7
+ Support for Underserved/Purpose Driven Enterprises17

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2022 Overall B Impact Score97.3
2017 Overall B Impact Score87.5
2015 Overall B Impact Score89.1

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