Ritual

Certified B Corporation
Headquarters

California, United States

Certified Since

May 2022

Industry

Personal care products

Sector

Wholesale/Retail

Operates In

Canada,

China,

United Kingdom,

United States

Website

Ritual continues to bring a new level of transparency to the Health & Wellness industry. As Certified B Corporation, they develop vitamins and supplements that are backed by science and Made TraceableTM. Ritual publicly shares their suppliers (and where ingredients are manufactured) on the website, along with publishing and leveraging best-in-class scientific research. They’ve taken a bold stand to address climate change, and advocate for more oversight of regulation in the industry. This commitment to traceability has paid off in industry leading trust. Ritual now has one of the leading prenatal vitamins in the U.S. Other interesting facts: Their vegan protein is the first protein to be Informed Protein Certified and is used by elite athletes. Their flagship multi (for women 18+) has USP verification held by less than 1% of multivitamins, a peer reviewed and published human clinical study, and a patent on the technology.

Overall B Impact Score

Based on the B Impact assessment, Ritual earned an overall score of 84.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
84.8
84.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 7.8

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.9
Ethics & Transparency4.4
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 29.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.4
Health, Wellness, & Safety5.6
Career Development3.1
Engagement & Satisfaction5.9

Community 19.4

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.7
Economic Impact4.4
Civic Engagement & Giving3.2
Supply Chain Management4.4

Environment 23.6

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.4
Air & Climate1.3
Water0.5
Land & Life7.5
+ Toxin Reduction / Remediation7.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 4.7

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.7


Previous Overall B Impact Scores

2022 Overall B Impact Score84.8

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