The Uplifters' Prima

Certified B Corporation

California, United States

Certified Since

May 2020


Personal care products



Operates In

United States

Prima is a science-led, purpose-driven holistic wellness brand elevating hemp-based CBD and functionally innovative botanicals. With a core mission to uplift science and nature to advance health and cultivate collective wellbeing, Prima offers a full range of premium skincare, therapeutic bodycare and holistic supplements made with the highest standards of purity, potency and transparency. Prima is incredibly proud to be a part of a global movement of people enacting the change they wish to see in the world — and using business as a force for good. GIVING MORE: Prima humbly donates 1% of annual revenue to nonprofit partners CLIMATE POSITIVE: Prima is 100% carbon neutral across its entire operations & supply chain & is Climate Neutral Certified BEYOND CLEAN: Prima has uncompromising ingredient standards and industry-leading list of 2800+ chemicals & materials it chooses not to use REDUCING WISELY: Prima is dedicated to continual innovation in sustainable packaging, with a high use of glass & recyclable materials PEOPLE FIRST: Prima provides comprehensive healthcare, equity ownership & a flexible working environment SOURCING RESPONSIBLY: Prima evaluates and audits each supply chain partner to ensure that they uphold strong values toward quality, transparency ethics & fair labor

Overall B Impact Score

Based on the B Impact assessment, The Uplifters' Prima earned an overall score of 87.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
87.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.0

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.4
Ethics & Transparency2.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 24.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.1
Health, Wellness, & Safety4.8
Career Development2.5
Engagement & Satisfaction5.1

Community 17.3

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion2.0
Economic Impact5.8
Civic Engagement & Giving2.9
Supply Chain Management3.3

Environment 27.7

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.2
Air & Climate9.9
Land & Life6.1
+ Toxin Reduction / Remediation7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 4.0

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.0

Previous Overall B Impact Scores

2020 Overall B Impact Score87.3

Additional Documentation

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