Vandejong Creative Agency

Certified B Corporation

Noord Holland, Netherlands The

Certified Since

August 2019


Other info service activities


Service with Minor Environmental Footprint

Operates In

Netherlands The

As a socially involved creative agency, Vandejong believes the world can always do better. That’s why they focus on change and communication for those who also envision a happier, healthier and smarter world. Their clients reach out when they find themselves at a crossroads: they acknowledge the need to change in order to keep up, rebrand their core business or even redefine their sector. Vandejong makes sure to find the best possible way to support them in their search and develop sustainable creative concepts to invest in the future together. Vandejong's team of creative strategists and strategic creatives show how things can be done differently. And they've been doing so for 30 years. They use creativity and activistic edge to accelerate positive change, by turning innovative ideas into visible, recognizable and tangible brand concepts, communication strategies, campaigns for good and much more. Vandejong is specialized in: creative strategy, branding, community building, design sprints, campaigns, art direction, graphic design and copywriting.

Overall B Impact Score

Based on the B Impact assessment, Vandejong Creative Agency earned an overall score of 84.9. The median score for ordinary businesses who complete the assessment is currently 50.9.
84.9 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 12.0

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.6
Ethics & Transparency3.9
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 24.3

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security1.9
Health, Wellness, & Safety3.9
Career Development6.5
Engagement & Satisfaction8.0

Community 27.3

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion8.1
Economic Impact11.6
Civic Engagement & Giving1.9
Supply Chain Management5.5

Environment 7.7

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.1
Air & Climate0.7
Land & Life2.7

Customers 13.5

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.3
+ Support for Underserved/Purpose Driven Enterprises10.7
+ Serving in Need Populations1.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2019 Overall B Impact Score84.9

Additional Documentation

Vandejong Creative Agency Assessment 2019

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