Vivid Story

Certified B Corporation
Headquarters

New York, United States

Certified Since

February 2017

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

United States

Vivid Story is a studio in NYC that creates short films and visual experiences that move us towards a better future. They are a women-led team of artists, filmmakers and thinkers who are committed to positive social impact and sustainability. They work with brands who want to use visual storytelling and experiences to champion the ideas that our world needs right now. The B Corp model encourages higher standards of social and environmental performance, transparency, and accountability. Vivid Story became a Certified B Corporation because they understand that lasting change starts from within. They are committed to cultivating a workplace where each person is propelled by purpose and respect. They are proud to be part of this movement using business as a force for good.

Overall B Impact Score

Based on the B Impact assessment, Vivid Story earned an overall score of 91.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
91.3
91.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 13.7

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.2
Ethics & Transparency1.5
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 38.3

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion15.7
Economic Impact11.6
Civic Engagement & Giving5.2
Supply Chain Management1.3

Environment 11.1

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate2.2
Water0.0
Land & Life1.0

Customers 28.0

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.5
+ Support for Underserved/Purpose Driven Enterprises19.1
+ Serving in Need Populations7.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2020 Overall B Impact Score91.3
2017 Overall B Impact Score89.9

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