We Wonder Company
1.6
Utrecht, Netherlands The
August 2023
Beverages
Wholesale/Retail
Netherlands The
Duurzaamheid zonder eerlijke verdeling is greenwashing. De koffiewereld is lang gebouwd op één overtuiging: maximale winst boven mensen, natuur en toekomst. Zolang waarde ongelijk wordt verdeeld, blijft duurzaamheid een verhaal dat goed verkoopt, maar weinig verandert. Daarom bestaan wij. Wij geloven dat koffie pas waarde heeft als iedereen in de keten ervan kan leven. Dat duurzaamheid geen marketingclaim is, maar een manier van werken waarin transparantie, eerlijkheid en lange termijn centraal staan. Wij noemen dat Greed Free. Hebzuchtvrij betekent niet: geen winst. Het betekent: geen winst ten koste van mensen, natuur of toekomst. Boeren verdienen een leefbaar inkomen, ecosystemen herstellen, en transparantie is vanzelfsprekend — ook over wat we nog niet weten. Wij doen niet aan “een beetje beter”. Geen groene randjes aan een grijs systeem, maar echte keuzes: eerlijk boven makkelijk, lange termijn boven snelle winst. Koffie en thee zijn ons ambacht. Maar systeemverandering is onze missie. Wij willen bewijzen dat een eerlijke keten kan opschalen, dat radicale transparantie werkt, en dat duurzaamheid pas betekenis krijgt wanneer hebzucht verdwijnt. Wonder Beans & Wonder Leaves Hebzuchtvrije koffie en thee. Voor een wereld waar iedereen wint.
Overall B Impact Score
Governance 16.7
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 25.5
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 71.5
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Environment 20.7
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Customers 3.1
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.