Wild Dog Design

Certified B Corporation
Headquarters

East Sussex, United Kingdom

Certified Since

August 2022

Industry

Computer programming services

Sector

Service with Minor Environmental Footprint

Operates In

United Kingdom

Wild Dog is an award-winning independent UK based design agency with a passion for beautiful and effective creative; from sophisticated digital development projects through to branding. Since 1996 we have been working across both b2b and b2c, particularly with the specialist travel market, environmental organisations, education and charities, and medical research. The agency was born out of a desire to design for clients who were passionate about their product or service. Whatever the organisation might do, we found that if the client had an energy, a drive and self-belief to deliver their message through whatever media, then Wild Dog can capture that magic. Since Wild Dog was founded it has always believed in purpose as well as profit. We were co-founders and active members of the AITO Act on Climate Crisis Think Tank as well as being co-signatories and launch partners of the Glasgow Declaration on Climate Action in Tourism. As far as we know we’re the only agency of our kind that commits to donating a percentage of our sales revenue (not profit!) to charities, supporting a local homeless charity, a global animal welfare charity, and an environmental charity. Any client we work with gets to choose which charity they would like to contribute to. wilddogdesign.co.uk

Overall B Impact Score

Based on the B Impact assessment, Wild Dog Design earned an overall score of 92.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
92.6
92.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 22.0

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.8
Ethics & Transparency7.1
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 27.9

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.6
Health, Wellness, & Safety4.0
Career Development5.2
Engagement & Satisfaction6.7

Community 23.8

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion8.7
Economic Impact6.4
Civic Engagement & Giving5.9
Supply Chain Management0.6

Environment 15.3

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.0
Air & Climate4.9
Water0.5
Land & Life3.7

Customers 3.4

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.4


Previous Overall B Impact Scores

2022 Overall B Impact Score92.6

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