Karma Drinks
Auckland Region, New Zealand
October 2022
Beverages
Wholesale/Retail
Australia,
New Zealand,
United Kingdom
Karma Drinks is a small company with a big commitment - to make the most ethical soft drinks in the world. While the world consumes 2 billion colas a day, virtually none of the money goes back to the people who originally discovered the ingredients. Karma Drinks was created to change that. In 2012, the company produced its first bottles of Karma Cola using a bag of kola nuts sent by friends from Boma, a small village in the rainforest of Sierra Leone. Their goal was to create a product that connected consumers directly with farmers, respecting everyone and everything involved in the process, and Karma Drinks have been on a mission for good ever since. With 1% of revenue from every drink returned to the kola nut growers, and guided by The Karma Foundation, Karma Drinks delivers trade, not aid — doing good with every drop. After putting the karma back into cola, Karma Drinks has expanded its range to bring cult organic and Fairtrade fizzy favorites to customers worldwide.
Overall B Impact Score
Governance 17.1
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 21.6
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 56.2
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Environment 31.9
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Customers 2.1
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.