Sol og Strand Feriehusudlejning A/S
North Denmark Region, Denmark
December 2025
Other personal services
Service with Significant Environmental Footprint
Denmark
Sol og Strand is one of Denmark’s largest holiday home rental agencies, representing more than 7,500 privately owned homes across the Danish coastline welcoming large numbers of Danish and international holiday guests every year. We support a form of tourism that contributes to vibrant local communities by creating local jobs, year-round activity and strong partnerships with homeowners and regional businesses. Sol og Strand is majority-owned by Fonden Sol og Strand ved Margit & Kjeld, a charitable foundation that reinvests profits into society. Through annual donations to local initiatives as well as national and international charities, the foundation ensures that value created through holiday rentals benefits people and communities far beyond the company itself. We operate with a deep commitment to responsibility across our entire value chain. With 29 local offices, we create local jobs, contribute to year-round coastal economies and work closely with homeowners, guests and partners to promote high standards for quality, safety, and environmental stewardship. Our daily decisions are guided by the values of Integrity, Helpfulness, Expertise and Innovation, and by a belief that responsible business is built through transparency, engagement and continuous improvement. Our mission
Overall B Impact Score
Governance 8.4
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 21.5
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 37.3
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Environment 17.3
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 3.9
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.