The Ethical Agency (Pty) Ltd
Western Cape, South Africa
September 2025
Advertising & market research
Service with Minor Environmental Footprint
South Africa,
United Kingdom
The Ethical Agency (TEA) is Africa's leading design, web and digital marketing agency working with organisations that care about people and planet. With a combined experience of over 125 years, The Ethical Agency provides award-winning, world-class brand design, report design, digital marketing and website development. Excellence is their standard, world-class their benchmark. TEA are five-star rated on Google with over 60 x five-star reviews. TEA is the only organisation in Africa recognised by the Green Web Foundation as providing 100% renewable energy-powered website hosting. Whilst TEA supports clients in the finance, medical, FMCG and other sectors, their work is primarily in the environmental space with around 60 clients in environmentalism, sustainability, conservation, circular economies and climate change. Clients include Greenpeace Africa, WWF, The World Bank, the Presidency of South Africa, Plan International, ICLEI, GIZ, and the Presidential Climate Commission. They are based out of Cape Town, South Africa but with a national footprint. The company also has a registered business in the UK.
Overall B Impact Score
Governance 16.1
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 32.3
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 27.6
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 10.8
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 24.7
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.