Allbirds, Inc.

Shoe Retailer

San Francisco, California

United States

About Allbirds

Allbirds is dedicated to making the most sustainable footwear they can - shoes people feel good in and good about - using the world’s best natural materials.

They are on a mission to prove that comfort, good design and sustainability don’t have to be mutually exclusive. Allbirds’s commitment to making better shoes in a better way is fueled by a fundamental belief that the shoe industry needs to focus less on flashy designs and synthetics in favor of more thoughtful, sustainable solutions.

The textile industry is the second largest polluter in the world, second only to oil. We aim to serve as a driving force in a new age of sustainable manufacturing, and believe if we develop products with our environmental impact in mind from the start, we can achieve this.

The Change We Seek®

Allbirds hopes to disrupt the footwear industry by using the world’s best natural materials rather than relying on synthetics. They believe in progress over perfection, and are constantly experimenting with new materials, manufacturing methods and environmentally-minded partners to help further their mission.

Materials Matter: The merino wool used in their shoes is ZQ-certified, which means it meets stringent standards of sustainable farming and animal welfare. Their superfine merino wool also requires 60% less energy to produce than typical synthetic materials used in shoes.

No Unnecessary Details: Not only are the shoes themselves distilled down to their simplest form, but Allbirds’s patent pending packaging is a revolutionary shoe box and shipper in one - using 40% less materials than traditional e-commerce shoe packaging.

Thoughtful Redistribution: Rather than contributing to landfill, Allbirds is committed to giving returned shoes new life and helping communities in need thrive through their partnership with Soles4Souls.

What makes us a better company?

B Impact Report

Certified since: 

December 2016

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports ยป



Social Media