Antica Erboristeria SpA

Herbatint permanent haircolour and its haircare line for coloured hair

Roma, Rieti



Founded in Rome in 1960, Antica Erboristeria S.p.A. is a company specialising in hair colouring and haircare products with plant extract-based formulas dermatologically tested on sensitive skin.

HERBATINT, the company’s flagship brand, was created pursuant to the brilliant intuition of its founder, who focused research on finding the gentlest possible formulation for effective hair colour without ammonia. This visionary idea, at a time when the industry was dominated by large multinationals whose products were performance-oriented and heavily based on ammonia, is still the core of their philosophy today.

Leader in its field, Antica Erboristeria manages the entire supply chain, from R&D and production, to marketing, always ensuring full traceability at each stage of the cycle.

Since its foundation, the company supports sustainable development to limit the environmental impact. Antica Erboristeria considers diversity an asset and undeniable treasure that, alongside technology and quality, leads its processes and activities day by day.

We became a B Corp because we share its core beliefs and we decided to integrate them in our company’s growth and development process.

Through our business we want to contribute to the creation of positive dynamics, considering social integration, transparency, environmental sustainability as essential and unavoidable principles for a real and long-term economic development.

Our products, with their natural and gentle formulations, all tested on sensitive skin and enriched with certified organic plant extracts, are conceived to offer the most natural alternative for an audience conscious about health and environment.

The Change We Seek®

Promoting a healthy lifestyle that could help enhance the concept of natural beauty while respecting the world we live in.

Contributing through business to solve social and environmental issues and improve the quality of life of present day and future generations. Using business as a force for good, Antica’s company practices become concrete actions to improve the quality of life of everybody.

Herbatint products are just like the brand, simple and timeless, symbols of its inheritance and its knowledge. Thanks to its strong expertise and know-how strengthened over time, Antica Erboristeria looks ahead to the future with passion and desire for continuous innovation.

What makes us a better company?

B Impact Report

Certified since: 

April 2016

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Antica Erboristeria SpA Transparent Assessment