Bullfrog Power

Renewable Energy Provider

Toronto, Ontario



About Bullfrog Power

Bullfrog Power is a Canadian business with a conscience. The organization’s mission is to provide Canadians with easy and practical 100% renewable energy solutions for their homes, businesses and transportation that empower them to create a sustainable world for future generations. A double-bottom line organization, Bullfrog Power donates 10% of its profits to organizations that support sustainability. In Bullfrog’s view, this is business as it should be—good for society as well as its shareholders.

Bullfrog's green electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program—instead of from polluting sources like coal, oil, natural gas and nuclear. A clean, renewable alternative to fossil-fuel based natural gas, Bullfrog's green natural gas is produced in Canada from biogas facilities that have met strict environmental criteria as defined by ICF International. By choosing Bullfrog Power's green energy, homes and businesses can reduce their environmental impact, support the development of new renewable generation in Canada and help to create a cleaner world for today and tomorrow.

B Corporations are required to consider all stakeholders—employees, suppliers, customers, society, the environment and shareholders—when making decisions. Founded to use people’s energy decisions to clean the environment and committed to the principles of accountability and transparency, Bullfrog Power believes that it makes sense to recognize these higher purposes by becoming a B Corp. We hope to use the opportunity to strengthen our policies and ultimately take our work for the environment and fellow Canadians to the next level.


The Change We Seek®

Bullfrog Power’s vision is a future powered by renewable energy.

Bullfrog Power believes that consumers—through their purchasing decisions—have a unique power to change the world. Canadians who make the choice for green energy help transform the energy landscape by increasing the amount of renewable energy being injected onto the energy systems and sending a powerful message to industry and government about the importance of advancing green energy.

Currently, thousands of Canadian individuals and businesses are doing their part to address climate change and air pollution by switching to green energy with Bullfrog Power—but Bullfrog needs to grow in order to fully realize its vision.

Powering a green energy movement needs more than energy. It needs leadership—looking ahead and believing in a sustainable future—to make that first leap and maintain momentum.

Join Bullfrog Power today. Help lead the change.


What makes us a better company?

B Impact Report

Certified since: 

November 2011

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Governance: Produces annual external report detailing mission-related performance; Works within industry to develop social and environmental standards

Workers: 50% employees participate in external professional development; 100% workers and management own stock/stock equivalents/stock options in company; >75% company is owned by/formally reserved for workers and management

Community: 100% materials/products purchased from Significant Suppliers have third-party social or environmental certification; >1% of company owned by nonprofit organization; Gives >10% of profits to local charity

Environment: Incentives in place to encourage carpooling and public transportation; 100% energy from renewable sources; Reduced greenhouse gas emissions by >10% last year; Offset >50% of greenhouse gas emissions by purchasing carbon credits

2014 Best for the World Environment

2015 Best for the World Overall, Workers, Environment

2016 Best for the World Environment, Workers

2017 Best for the World Environment, Workers, Governance



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