Cultivating Capital

Business consulting focused on sustainability and marketing

Berkeley, California

United States

About Cultivating Capital

Cultivating Capital is a business consulting firm that helps entrepreneurs and small business owners, especially women business owners, do the two things that all businesses have to do to be successful in the 21st century: go green and market their businesses online. Cultivating Capital works with businesses to move through a sustainability progression that involves getting started with going green, achieving Green Business Certification, achieving B Corp Certification, and then going beyond to set new standards for triple bottom line businesses. Cultivating Capital has a marketing division, CC Marketing Online, that provides online marketing services including website development, blogging, and social media marketing services.

We became a B Corp because we cannot afford to do business in the 21st century the way that we did it in the 20th century. Business must be reimagined in the 21st century so that companies can be financially profitable while also being socially responsible and ecologically beneficial. B Corps are taking the lead in making this vision a reality.

The Change We Seek®

Cultivating Capital seeks to create a world in which the three capital resources that all businesses use – social, natural, and financial – are successfully managed to bring us closer to a world that is socially just and ecologically in balance. They believe that harnessing the growing entrepreneurial activity of women-owned businesses and steering it in a sustainable direction will be critical to this effort.

What makes us a better company?

B Impact Report

Certified since: 

March 2012

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports »

Company Highlights: 

Governance: Mission includes commitment to society and environment; Entirely owned by individuals from underrepresented populations

Community: >30% suppliers have independent certification; All suppliers and consumers are local; Written community service policy with a local focus

Environment: Formally engages with suppliers to reduce footprint; Extensive recycling program; >5% energy usage from on site renewable sources; Undertakes an assessment of company environmental impact



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Addtional Website

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