Dr. Brite


Irvine, California

United States


About Dr. Brite

Dr. Brite is an oral and skin care company that delivers safe, effective and affordable products for the entire family. Committed to creating all-natural, organic oral and skin care solutions, their formulas are made in small batches using the highest-quality, responsibly sourced ingredients.

Concerned with the harmful chemicals frequently found in everyday items like toothpaste, sisters Pooneh Ram DDS and Dr. Paris Sabo knew they had to do something. Together they created Dr. Brite, a nontoxic oral and skin care line that’s safe for both people and the environment. The Dr. Brite products are made in the USA through sustainable, eco-friendly and 100% certified cruelty-free practices, offering better health and opportunity for a more vibrant life for the planet and those living on it.

Dr. Brite is on a mission to make safe and healthy choices accessible for all families. They share this mission by donating 5% of their revenue towards providing natural dental care products to those in need and by educating children and adults the importance of hygiene and being mindful of toxic ingredients.

Our mission is to educate families about the need for safer products while providing effective, affordable alternatives to common cosmetics that contain harmful ingredients. We hope this will increase the availability and demand for healthier options for consumers in the marketplace. As a member of the B Corp community, we are honored to be identified with other like-minded organizations who are also dedicated to using business as a force for good.

The Change We Seek®

From their very beginning, Dr. Brite has been providing families with naturally safe oral and skin care alternatives while making positive changes in the way people make everyday decisions relating to social and environmental impact.

The personal care industry is under regulated and many harmful ingredients associated with cancer and other life-threatening diseases are present in majority of toothpaste, facial cleansers and other products we use on our bodies. But Dr. Brite wants to help change the marketplace, leading by example.

Dr. Brite has established a strict set of standards that prioritizes the health and well-being of people and the planet above all else. Ingredients are chosen based on safety and efficacy, and responsibly sourced from local suppliers. Dr. Brite uses sustainable manufacturing practices, eco-friendly packaging and is making every effort to become a zero waste company by 2019.

What makes us a better company?

B Impact Report

Certified since: 

December 2016

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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