Giving Assistant, Inc.

E-commerce platform to save more and give back

San Francisco, California

United States

About Giving Assistant

Giving Assistant is a reward program for shopping at your favorite online stores that conveniently applies coupon codes at checkout, earns you cash back, and donates to nonprofit organizations, all for free.

Shoppers use Giving Assistant while shopping at thousands of online stores, including Walmart, Home Depot, and Macy's. Giving Assistant then encourages its users to donate some of their cash back to their favorite charity.

For nonprofit organizations, Giving Assistant provides a more consistent, long-term model to increase contributions, simply by employing the power and reliability of e-commerce.

Because of changes in consumer attitudes towards social impact, we know that in the future the best businesses in the world will be the best businesses for the world. Giving Assistant wants to be one of the best by transforming e-commerce and encouraging other businesses to do more to give back.

The Change We Seek®

Giving Assistant's mission is to transform the everyday shopping of 5 million people into measurable support for nonprofit organizations by 2020. How will they do this? By being the best reward program for shopping at your favorite online stores.

In the short time since their founding, Giving Assistant and its members have already had a tremendous impact. Over $15,000 has been donated to Pencils of Promise, a nonprofit that builds schools in underdeveloped global communities. More than $17,000 has been donated to Camp Kesem, a cost-free summer camp for children who have had a parent who suffered from cancer. By far their biggest success has been donating over $250,000 to Zidisha, a microlending platform for entrepreneurs in developing countries, which in turn has funded over 9,000 loan projects around the world.

Internally, Giving Assistant believes in working hard and living well. They offer some of the best health insurance available, unlimited vacation time, work from home Fridays, as well as stock options to 100% of employees. Their office is not only dog-friendly, but environmentally friendly as well, located in a Platinum LEED certified skyscraper in downtown San Francisco. Giving Assistant employees love to have fun and give back, holding quarterly Company Fun Days and Volunteer Days, keeping their mission in mind at all times.

What makes us a better company?

B Impact Report

Certified since: 

May 2017

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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