This Good World Network

thisgoodworld.com and ads.thisgoodworld.com

Rochester, New York

United States

thisgoodworld.com

About This Good World Network

This Good World is a marketing and brand development organization that aims to make the connection process between socially responsible brands and organizations and like-minded consumers as simple as possible. TGW develops proprietary digital product/tool and service solutions to help bring more exposure and awareness opportunities to conscious brands across multiple industries. TGW products & solutions include:

1. This Good World Good Ads (ads.thisgoodworld.com) is a dedicated full-service ad solution and boutique ad network for social good. Through partnership with a vetted list of media outlets and publishers producing some of the best content for positive social impact and insight, this full-service offering provides flexible, affordable and exclusive ad placement and rich media creative opportunities to brands looking to connect with socially conscious consumers.

2. This Good World (thisgoodworld.com) is a search and discovery tool that allows individuals to find, bookmark and share businesses and organizations doing good things all across the USA (and beyond). Whether at home or on the road, This Good World makes it easier to discover and support values-driven businesses with your voice and wallet. Eat at a restaurant with locally-sourced ingredients. Shop for made in the USA apparel. Stay at an environmentally conscious hotel. Contract with a plumber who volunteers to coach the local little league team. Give back to a new non-profit… and so much more.

3. TGWstudio (tgwstudio.com) is a digital design, development and brand strategy shop offering a wide range of marketing, product and e-commerce solutions for brands with social good in their DNA. TGWstudio supports existing brands and helps creates brands from the ground up through three different means: self-funded projects, equity partnerships and client work for hire.

We became a Certified B Corporation to help provide a deeper sense of accountability for the way we operate as a business. Certification gives us an opportunity to set benchmarks for us as a business doing good things and helps us know how we can build and improve upon those measurements into the future.

The Change We Seek®

This Good World Network wants the processes of discovery, access, connection and communication between practitioners of business as a force for positive social, environmental and community impact and individuals eager and willing to support them as seamless as possible.

What makes us a better company?

B Impact Report

Certified since: 

January 2016
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

12
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

N/A
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

25
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

35
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

13
6
Overall B Score
84
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Miscellany: 

Social