Guayaki Sustainable Rainforest Products

Yerba Mate Beverages and Herbals

Sebastopol, California

United States

About Guayakí

Guayakí imports an energizing rainforest beverage called yerba mate including ready-to drink beverages, loose mate and tea bags. Through the sale of its products, Guayakí sustains and restores 20,000 acres of Interior Atlantic Rainforest, supports various cooperatives and Indigenous communities and demonstrates that money does grow on trees. By harvesting yerba mate, a drink made from the rainforest mate tree in South America, Guayakí provides the peoples of the rainforest with income as well as the ability to steward their land.

The yerba mate has allowed the founders of Guayakí to create a business model known as Market Driven Restoration. The revenue generated from selling yerba mate in North America funds the restoration of rainforests back in South America. Each person that drinks two servings per day of Guayakí Yerba Mate helps protect approximately one acre of rainforest every year. Guayakí is a member of the Fair Trade Federation: it pays more than twice the world market price for yerba mate, and provides a living wage to its growers. This fair trade price ensures that the reforestation efforts of Guayakí are possible and will eventually provide families inhabiting the forests with a sustainable income.

As a founding B Corp, we believe that B Corporations can provide a fertile ground for creative solutions and can inspire profound systemic change.text photo

The Change We Seek™

Our mission is to create economic models that drive reforestation while paying a living wage. Guayakí works directly with growers to deliver unique and beneficial products that enhance personal health and well being.

Our goal is to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging our Market Driven Restoration business model.

We ensure that we are minimizing our environmental impact by investing in carbon credits. Guayakí purchased Renewable Energy Credits from Green Mountain Energy to offset two years worth of CO2 emissions from its factories by using solar panels to generate electricity for their operations. In total, we are purchasing 175.5 MWhs of power.

What makes us a better company?

B Impact Report

Certified since: 

March 2011

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment: Practices sustainable harvesting to maintain biodiversity and restore rainforests; 100% of company transportation fleet uses alternative fuels; >50% of energy comes from renewable sources; Bi-annual per unit increase of post-consumer recycled materials

Employees: Pays 100% of health insurance for full-time employees, >50% employees share ownership of the company

Community: >30% management comes from previously excluded populations; Employees given paid time off to vote

Consumers: Mate is 100% organic and Fair Trade certified




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