Image Outfitters, Inc.

Promotional Products

Stowe, Vermont

United States

About Image Outfitters

Image Outfitters has been providing custom promotional products for businesses around the world and proudly contributing to nonprofit organizations since its founding in 1998 by Esbert and Kirsten Cardenas. During the economic downturn, Esbert and Kirsten noticed many worthwhile organizations suffering from under funding and in response created iShare. iShare is a Charitable Donations Program that allows Image Outfitters’ customers to help better their communities by donating 10% of the sales to the charity of their choice.

The first iShare donation was made in April of 2013, and donations have since exceeded $140,000 to over 140 different charities. “Giving back feels rewarding, and we want to share that feeling with all of our customers,” says Esbert Cardenas. “iShare provides an opportunity to not only feel good about your contribution, but to also see it in action in your community or any worthwhile cause where you choose to direct it.”

Image Outfitters does not inflate prices in order to cover the iShare donations. In fact, Image Outfitters is willing to meet or beat any competitor’s pricing before donating a percentage of the sale to charity. Go to and see an up to date listing of donations made!

We have always been socially conscious as individuals, trying to be aware of minimizing our overall "footprint" as much as possible and helping those in need. Therefore when we started our business we were determined to run as sustainable a business as possible. Our goal was to balance the needs and desires of employees, customers, the community and the business shareholders. Sustainable is really the key word and over the years our business structure has been continually modified to fit this goal. Becoming a B-Corp acknowledges our success and enables us to spread the message that it is possible to run a well-balanced business.

The Change We Seek®

Image Outfitters exists to enhance its customers’ brand through promotional products directed to their customers, suppliers, employees and other shareholders. Image Outfitters helps its customers make their marketing dollars work more effectively in the communities in which they do business not only through the promotional products they purchase, but also through the iShare Charitable Donations Program where Image Outfitters gives back 10% of new sales to the charity of their customer’s choice.

If everyone works together, great things can be done for our communities because iShare works! The world can be a better place if everyone takes care of themselves and those around them. Image Outfitters strives to conduct their business in an environmentally and socially responsible manner, offering many green products and always looking to make a difference in the communities in which they and their customers operate. They incentivize customers to give back to charities they know are most effectively serving those in need. Image Outfitters hope other businesses will see their business model and will be inspired to do the same!

What makes us a better company?

B Impact Report

Certified since: 

June 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports ยป



Social Media

  • Image Outifitters' Facebook Go »
  • Twitter Go »
  • iShare's Facebook Page Go »