iWOPI

Inspirational Marketing and Communication Platform

Sabadell, Barcelona

Spain

www.iwopi.org

About iWOPI

iWOPI is a new communication channel for companies, an Inspirational Marketing tool that connects brands and people, creating experiences and emotional bonds that generate engagement and real trust.

iWOPI allows people to donate Miles/Kilometers while they move, whether running, walking, cycling or swimming.They can convert their Miles/Kilometers in charitable donations to promote and fund social projects with the help of companies.

The original base and purpose of iWOPI is social commitment. Our mission is to join forces between people, companies and non-profit organisations in order to generate impact for good. Becoming a B Corp company is a natural way to us to reach the goal of social impact through business.

The Change We Seek®

The aim of iWOPI is to motivate all people to maintain an active and healthy life with a new purpose: to donate their efforts to generate social changes in the World.

How to solve it? Generating engagement and real trust through a new platform and a new communication channel for companies, contributing to our well-being and the conversion of our efforts into a tangible value.

Companies sponsor their own social projects based on a solidarity sports challenge, where people must achieve a goal in Miles/Kilometers before a set date. Once this goal has been achieved, the donation is made.

iWOPI is a new communication channel for companies, an Inspirational Marketing tool that connects brands and people, creating experiences and emotional bonds that generate engagement and real trust.

What makes us a better company?

B Impact Report

Certified since: 

November 2015
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

8
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

N/A
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

56
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

17
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

11
6
Overall B Score
93
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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