Newton Running

Running Shoes

Boulder, Colorado

United States

About Newton Running

Newton Running was founded in 2007 with the mission to make the best running shoes in the world, and to be the best running shoe company for the world. The Newton mission statement is “we exist to make every stride better.” The employees at Newton all share a love for running, a desire to spread the running love, and an embodiment of the company’s core values: Excellence, Integrity, Fun, Passion, Valuing People, Social Responsibility and Resourcefulness.

When the staff at Newton isn’t busy making the world’s best running shoes, they are busy running in them. The company motto is “We Live This Stuff.” The Newton CEO does marathons and has completed Ironman triathlons. The pursuit of athletic accomplishment has spread from the company’s founders down to every single employee. It’s contagious.

The criterion for becoming a B Corp is perfectly aligned with our core values at Newton. This has been an opportunity for us to join forces with likeminded companies to be a catalyst for change. As a united front we can accomplished so much more than we would be able to individually. Becoming and staying a certified B Corp is not an easy undertaking, which is exactly why we do it.

The Change We Seek®

Newton Running was founded on the principal that they will leave this world better than they found it, it is the cornerstone of every decision they make. In 2016, Newton's distribution center diverted 89% of their waste through recycling programs and their shoe packaging is 100% recycled; they are constantly evolving their practices to improve their social and environmental footprint. Unlike the triathlons and running races employees compete in, there is no finish line to their mission. There is just the steadfast progress Newton hopes to make day-by-day, year-by-year, in an effort to create a better world for generations to come.

What makes us a better company?

B Impact Report

Certified since: 

September 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports »

Company Highlights: 

Workers: Pays majority of health insurance premiums for workers; Employees paid >15% above minimum wage; Job flexibility options available to majority of employees

Community: Employees volunteered >600 hours last year; >75% of significant suppliers receive regular quality assurance reviews; >20% of profits donated to charity last year

Environment: Company wide recovery and recycling program; >75% of company’s printed materials are environmentally sustainable



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