Roundpeg Benefit LLC

Customer Engagement

Silver Spring, Maryland

United States

About Roundpeg

RoundPeg develops creative marketing strategies and campaigns to help purpose-driven companies create loyal communities of influence.

They help good companies:

  • Activate mission internally and externally to ignite passionate support,
  • Create strategic, audience-focused marketing plans and campaigns,
  • Build strong brands aligned with their purpose, and
  • Retain customers through authentic experiences and relationships.

How you engage customers with your company’s social mission will vary depending on your business – what stage you’re in, how you live your mission, what you’re selling and who’s buying. Roundpeg helps their clients consider the answers to these questions so they can create authentic customer experiences that deliver on their brand promise.

We consider it our responsibility to help consumers make choices that are good for them, good for others and good for the planet. That’s why we work exclusively with clients, partners and vendors who share our commitment to the quadruple bottom line: Purpose. People. Planet. Profit. Together, we make the good choice the easy choice and turn customers into partners in change.

The Change We Seek®

When brands deliver authentic customer experiences aligned with their mission, they transform customers into brand advocates. Roundpeg supports their clients by helping them activate networks of people with shared values; reducing their cost of sale, amplifying their impact and helping them do more good in the world.

Their work helping organizations committed to social good extends beyond the communications support they provide. They believe that social good and business should go hand in hand, so they:

  • Donate 1% of annual profits to an organization that improves life for members of our local community
  • Volunteer at least twice per year as a company
  • Purchase wind energy credits to offset their carbon footprint
  • Keep B Corps and other social enterprises top of mind when they make purchases
  • Use Forest Stewardship Council certified paper and printers and recommend that their clients do the same
  • Choose recycled, eco-friendly supplies and kitchen supplies, then reuse and recycle everything they can
What makes us a better company?

B Impact Report

Certified since: 

April 2012

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Governance: 100% women-owned

Workers: Pays all employees a living wage; Offers additional benefits (short-term disability, metrocard benefit, professional development); Evaluates employees at least annually with clear achievable goals, including social/environmental goals, and input from peers/subordinates

Community: Gives preference to local/sustainable suppliers; Requires specific environmental criteria from suppliers; Gives employees paid time off for community service

Environment: Has composting as well as office-wide recycling program for paper, plastic, cardboard, glass & metal


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