Silver Spring, Maryland
Simply put, we create good communications for good organizations serving the greater good. RoundPeg is a women-owned, audience-driven communications firm that works exclusively with organizations committed to social good. We help mission-driven nonprofits, social service agencies and socially responsible businesses understand their audiences and develop communications that engage, inspire and motivate action.
RoundPeg approaches every project from a strategic perspective and applies their resources and experiences to craft innovative solutions to communication challenges. Their process – UNDERSTAND, PLAN, CREATE, ENGAGE, SUPPORT – ensures that their clients’ find and communicate from a place where their passion for their cause intersects with the wants, needs and realities of their audiences.
Being a Certified B Corporation and a Benefit LLC lets our clients know that we are a different kind of company. We don’t just talk about social responsibility, we live it. And B Lab has certified that our business operations meet higher standards of social and environmental performance, transparency and accountability.
Whenever possible, RoundPeg works with partners and vendors who share our commitment to social good, and we think our clients should do the same. Our clients’ work to improve the lives of others and our planet can have even more impact if they hold their partners, consultants and vendors to a higher standard. B Lab is making it easier to find those organizations.
Being part of the B Corp community also makes it easier for us to find partners who share our ideals, allows us to contribute to a community of like-minded organizations, and opens up a world of possibilities for strengthening and expanding our commitment to the triple bottom line.
The Change We Seek®
Effective communications can move people and spark change. We seek to support and empower our clients to
•Build strategic, audience-focused marketing plans and campaigns;
•Apply appropriate communications tools to advance their causes; and
•Turn their passion into measurable, actionable results.
RoundPeg’s work helping organizations committed to social good extends beyond the communications support we provide. In fact, we believe that social good and business should go hand in hand, so we
- Donate 1% of our profits annually through our Peg Percent program to a local charity that is working to improve our community.
- Volunteer at least twice per year as a company.
- Purchase wind energy credits to offset our carbon footprint.
Choose to work with companies and organizations that align with our values.
Encourage clients to consider alternatives to print pieces where appropriate, and recommend use of Forest Stewardship Council Certified printing companies.
- Use recycled environmentally-friendly supplies whenever possible and recycle as much as possible.
- Invest heavily in cultivating our talented employees through mentoring and professional development.
What makes us a better company?
B Impact Report
The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.
The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.
The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.
The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.
|Overall B Score||80|
80 out of 200 is eligible for certification
*Of all businesses that have completed the B Impact Assessment
*Median scores will not add up to overall
Governance: 100% women-owned
Workers: Pays all employees a living wage; Offers additional benefits (short-term disability, metrocard benefit, professional development); Evaluates employees at least annually with clear achievable goals, including social/environmental goals, and input from peers/subordinates
Community: Gives preference to local/sustainable suppliers; Requires specific environmental criteria from suppliers; Gives employees paid time off for community service
Environment: Has composting as well as office-wide recycling program for paper, plastic, cardboard, glass & metal