RoundPeg Benefit LLC

Communications Firm

Silver Spring, Maryland

United States

About RoundPeg

Simply put, RoundPeg creates good communications for good organizations serving the greater good. They develop brands and campaigns for organizations working for a more sustainable world.

RoundPeg approaches every project from a strategic perspective and applies their resources and experiences to craft innovative solutions to communication challenges. Their process – UNDERSTAND, PLAN, CREATE, ENGAGE, SUPPORT – ensures that their clients find and communicate from a place where their passion for their cause intersects with the wants, needs and realities of their audiences.

Whenever possible, RoundPeg works with partners and vendors who share their commitment to social good, and they think their clients should do the same. RoundPeg's clients work to improve the lives of others and the planet can have even more impact if they hold their partners, consultants and vendors to a higher standard. B Lab is making it easier to find those organizations.

Being part of the B Corp community also makes it easier for RoundPeg to find partners who share their ideals, allows them to contribute to a community of like-minded organizations, and opens up a world of possibilities for strengthening and expanding their commitment to the triple bottom line.

Being a Certified B Corporation and a Benefit LLC lets our clients know that we are a different kind of company. We don’t just talk about social responsibility, we live it. And B Lab has certified that our business operations meet higher standards of social and environmental performance, transparency and accountability.

The Change We Seek®

Effective communications can move people and spark change. RoundPeg seeks to support and empower our clients to

  • Build strategic, audience-focused marketing plans and campaigns;
  • Apply appropriate communications tools to advance their causes; and
  • Turn their passion into measurable, actionable results.

RoundPeg’s work helping organizations committed to social good extends beyond the communications support we provide. In fact, they believe that social good and business should go hand in hand, so they

  • Donate 1% of our profits annually through our Peg Percent program to a local charity that is working to improve our community. 
  • Volunteer at least twice per year as a company.
  • Purchase wind energy credits to offset our carbon footprint. 
  • Choose to work with companies and organizations that align with our values.
  • Encourage clients to consider alternatives to print pieces where appropriate, and recommend use of Forest Stewardship Council Certified printing companies.
  • Use recycled environmentally-friendly supplies whenever possible and recycle as much as possible.
  • Invest heavily in cultivating our talented employees through mentoring and professional development.
What makes us a better company?

B Impact Report

Certified since: 

April 2012

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Governance: 100% women-owned

Workers: Pays all employees a living wage; Offers additional benefits (short-term disability, metrocard benefit, professional development); Evaluates employees at least annually with clear achievable goals, including social/environmental goals, and input from peers/subordinates

Community: Gives preference to local/sustainable suppliers; Requires specific environmental criteria from suppliers; Gives employees paid time off for community service

Environment: Has composting as well as office-wide recycling program for paper, plastic, cardboard, glass & metal


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