RTOWN

Digital Marketing Solutions (Products and Services)

Vancouver, British Columbia

Canada

rtown.ca

About RTOWN

RTOWN becomes an extension of a local business' team by providing a digital marketing toolbox that starts with a business' online presence (web, social media, search, listing and reputation websites) and ends with a digital loyalty app (the RTOWN Loyalty App: http://www.rtown.ca/loyalty-app) to help a local business acquire customers, understand their customers and retain loyal customers.

RTOWN became a B Corp because we view our purpose of helping local businesses succeed as one of the main foundations on which communities can thrive. In a world where 1% of the population possesses 40% of the wealth, we believe RTOWN is a force for good in driving local consumer dollars into the smaller, local shops. B Corp is a symbol for business as a force for good and RTOWN's purpose (and indeed one of our core values) is to do well and give back. We say "Surplus for Purpose" at RTOWN. Not profit, then purpose. But both in tandem with one another.

The Change We Seek®

RTOWN's vision is to make every town RTOWN. We believe in a world where small, local businesses eat big business's lunch. By becoming an extension of hundreds of local businesses in any given community, we help small businesses grow and nurture relationships online and via smart phone technology with as many of the local buyers in that community as possible. We provide tools to help local businesses get customers, listen to them (so they can improve their business) and keep them. More dollars spent locally equals more dollars staying locally equals more wealth spread to more people locally. RTOWN loves local business!

What makes us a better company?

B Impact Report

Certified since: 

October 2015
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

8
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

30
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

N/A
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

43
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

9
6
Overall B Score
90
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Miscellany: 

Learn More

  • Case Study Video Go »
  • Guide to Social Media Go »
  • RTOWN Loyalty App Go »
  • LinkedIn Pulse Go »

Press

Social Media