Seventh Generation

Household and Personal Care Products

Burlington, Vermont

United States

About Seventh Generation 

Seventh Generation is a leading brand of green household and personal care products. Established in 1988, the Burlington, Vermont based company remains an independent, privately-held company distributing products to natural food stores, su- permarkets, mass merchants, and online retailers across the United States and Canada.

Seventh Generation is a founding B Corporation because we believe it is critical that there be a standard for corporate responsibility in the United States. Lending Seventh Generation’s support to B Lab sends a clear signal to other companies that this is a real, credible, and important effort.  


Seventh Generation

The Change We Seek® 

We believe our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home — and for the community and environment outside of it. As a pioneer in corporate responsibility, we want our products to make a difference — from their development to their production, purchase, use, and disposal. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. 

To read more about Seventh Generation’s corporate responsibility, visit

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What makes us a better company?

B Impact Report

Certified since: 

May 2007

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Consumers: 100% products are non-toxic

Environment: Bi-annual per unit reduction of greenhouse gas emissions; Offices are LEED certified; >25% energy used comes from renewable sources; Incentives encourage low-impact commutes; >25% company fleet are low-emission vehicle

Employees: Covers health insurance for half-time employees; Fully matched retirement plan available to all employees; Offers off-site subsidized childcare; >75% employees share ownership

Community: Grew employee base by more than 15% over the last two years, creating additional local employment; Offers paid time off for employees to volunteer

Accountability: >25% managers evaluated on accomplishment of social/environmental targets; Publishes transparent annual external report detailing mission-related activites, targets, and consistent measurements to allow for year over year comparisons

2014 Best for the World Environment

Seventh Generation Transparent Assessment

Seventh Generation Disclosure Report


The Responsibility Revolution

• B Corp and B Lab were featured in The Responsibility Revolution, a new book by Jeffrey Hollender, of Seventh Generation, and Bill Breen. The book provides a blueprint for companies striving to put responsibility at their core. According to the book, “Perhaps there’s no surer way for a company to live up to the authentic imperative…than to become a B Corporation. More About The Book »


Seventh Generation Video
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Blogs / Feeds

• Inspired Protagonist Blog Go »
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• Seventh Generation Company Press Page Go »
• WorldBlu Most Democratic Workplaces Go »
What Matters Most by Jeffrey Hollender Go »
Perspectives: The Global Implications of our Ethical Decisions by Jeffrey Hollender Go »