Digital marketing

Vancouver, British Columbia


About soulpepper

A digital marketing agency on a mission, soulpepper delivers outstanding e-commerce results, often in record time. soulpepper helps companies who are up to something good increase leads, attract more customers and drive more dollars to their triple bottom line. Giving social impact entrepreneurs an unfair advantage when going up against old school business.

We are in the business of helping companies who are up to something good. So we felt it was important to be part of a community that defined what “good” actually means. B Corp’s rigorous standards of social and environmental performance, accountability and transparency, assures clients (and ourselves) that we practice what we preach.

The Change We Seek®

We envision a world where businesses that put people, planet and profit on equal footing are the norm, not the exception. Where companies are expected to conserve wildlife, source local, employ the underprivileged, practice sustainability and operate ethically. And where making money while positively affecting communities in which they reside is not an ideal, but the way businesses are structured and rewarded.

What makes us a better company?

B Impact Report

Certified since: 

December 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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