Gluten-free, high protein snacks.

Grand Rapids, Michigan

United States

About The GFB

In 2010, two brothers (with some gluten problems) felt strongly that there should be a gluten-free protein bar that tasted great AND had quality, healthy ingredients. While this seemed like simple idea, no other bars on the market seemed to be doing that, so they decided to make it themselves, and with help from their partners, Ben and Jeremy, The GFB was born.

What started as two flavors of bars, The GFB now produces six flavors of their well known protein bars, as well as six flavors of their "bites" products (all the great things of the bars but in tasty bite size morsels) that are carried in thousands of stores across the US and Canada. While many things have changed over the years, the dedication to creating a quality product in a sustainable manner has not.

Aside from making a great product, part of our mission is to create a sustainable business that positively impacts our employees, community and environment. While we have worked hard on the sustainability front, it has been difficult to gauge our true impact. Becoming a B Corp has helped us measure the kind of effect our business practices are having and it has given us definable goals to reach.

The Change We Seek®

The GFB aims to keep things simple...from the simple, healthy products that they produce to the honest, and fair treatment of their customers and employees. The GFB believes there is a place in this world for a company to be able to do the right thing AND still make a profit.

They also feel strongly that people need and deserve quality food at a fair price. They have proven that dedication through their efforts in becoming gluten-free, vegan, and non-GMO project certifified . Additionally, The GFB is a straight forward brand - no flashy marketing teams or packaging going on over there and they pass those savings on to their customers.

Lastly, The GFB, unlike many other national brands, continues to make their product in their own facility, employing a local work force, and making their local community a better place to live and work.

What makes us a better company?

B Impact Report

Certified since: 

October 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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