The Image Shoppe

Brand Marketing, Strategy

Grand Rapids, Michigan

United States

About The Image Shoppe

The Image Shoppe (TIS) is a brand marketing agency in Grand Rapids, MI, specializing in branding, marketing, graphic design, print, website design/development, copywriting, SEO, and more. Since 2003, TIS has dedicated themselves to being brand marketing allies and lifelong partners for their clients, community and planet.

This team of advisors takes pride in creating transparent brands—honest brands that engage their audiences openly. They do that by truly getting to know each client in order to tell their stories. With 13 years of experience and a crazy love for what they do and who they work with, TIS is a valuable ally you want on your side.

As a certified B Corp, it only further validates who we've been since we first opened our doors in 2003: a group of creatives dedicated to doing all we can to best serve our people, planet and local economy. Now that we are a B Corp, we're also able to better fulfill our greatest purpose—to serve as a trusted ally for all things branding, sustainability and community-building.

The Change We Seek®

As a B Corp, The Image Shoppe is now creating the metrics to measure its impact on people, community and planet. This will enable the agency to continue making improvements and become an even better, more conscious company.

TIS wants to continue their work with companies to build transparent brands. It's important to them to help companies communicate honestly in their promotions in order to deliver a genuine experience.

What makes us a better company?

B Impact Report

Certified since: 

March 2016

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports ยป


Social Media